5 Points to Mind When Working on a Psychology Personal Statement

5 Points to Mind When Working on a Psychology Personal Statement 5 Points to Mind When Working on a Psychology Personal Statement Psychology is the study of the human mind and its functions, especially those affecting a person’s behavior. It is no surprise that most institutions that offer courses in the study of Psychology are looking in detail at which candidates to accept. Tertiary institutions are looking beyond the marks or grades of each applicant, they are looking for deeper insights as to whether the candidates accepted will excel in the study of psychology and make a material contribution to the profession. In this article, we will take a look at some of the unique aspects of the psychology personal statement. We will share with you some tips on how to structure your personal statement, the things that you should include, and some examples of the types of things that you may want to say in order to stand out from the rest of the candidates competing for the available positions. 1. Describe Why You Wish to Pursue a Career in Psychology It is helpful if you can articulate what draws you to a career in this field. Try and demonstrate an understanding of the profession, demonstrate that you know what is involved in being a psychologist. 2. Describe Why This Specific Course Appeals to You If you are competing against a lot of other candidates for a limited number of spaces, then you need to demonstrate to the assessors that you have researched the courses available, that you have selected their course for a specific reason, that you are confident that this course will give you the training you need to progress your career. 3. Describe Your Previous Academic Performance That Is Relevant to This Course This is an opportunity to not just talk about your grades or the marks that you have achieved in previous studies but also to demonstrate that this is a natural progression for your academic career. 4. Describe the Personal Skills and Experiences That Make You a Suitable Candidate for This Course Try and demonstrate that you have an emotional connection to the career that you are pursuing. You need to have a personal reason to want to study this course. What makes you want to be a psychologist? 5. Seek Feedback on Your Personal Statement Make sure that you get your personal statement professionally proofread, and that you also seem objective feedback regarding the quality of what you have written. Possibly, the most important thing to remember about your psychology personal statement writing is that it should be about you. While it is important to get advice and expertise on how to make your personal statement as compelling as possible, what you must not do is to try and copy a personal statement that someone else has written. Your personal statement has to be authentic, it has to feel like it has been written by a real person, a person who really wants to study psychology and enter the profession. With a bit of thought and efforts, you could soon be starting the psychology course that you aspire to.

The Atomic Bomb Essays - Japan, Free Essays, Term Papers

The Atomic Bomb Essays - Japan, Free Essays, Term Papers The Atomic Bomb American Military History Position Paper No. 5 The world will note that the first atomic bomb was dropped on Hiroshima, a military base. That was because we wished in this first attack to avoid, insofar as possible, the killing of civilians. But that attack is only a warning of things to come. If Japan does not surrender, bombs will have to be dropped on her industries and, unfortunately thousands of civilian lives will be lost. Having found the bomb we have used it. We have used it against those who attacked us without warning at Pearl Harbor, against those who have starved and beaten and executed American prisoners of war, against those who have abandoned all pretense of obeying international laws of warfare. We have used it to shorten the agony of war, in order to save the lives of thousands and thousands of young Americans. We shall continue to use it until we completely destroy Japans power to make war. Only a Japanese surrender will make us stop.1 With this statement, Harry S. Truman changed the course of world warfare. The most devastating weapon ever created had just been dropped on Japan. On the same day, the United States dropped a second bomb on the coastal city of Nagasaki. Within a few days, Japan agreed to an unconditional surrender and World War II was concluded. However, the debate over the use of the bomb had just began. Should the United States have dropped such a bomb on another human civilization? The devastation of the bombs were quickly realized. After the Enola Gay dropped the first bomb on Hiroshima, four square miles of a seven square mile city disappeared and 80,000 people died instantly with the remaining population of the city left to suffer from the effects of radiation.2 Three days later, a second bomb was dropped on the city of Nagasaki, instantly killing another 40,000 to 75,000 people.3 Scholars have argued the atomic bomb was dropped on Japan for suspect reasons and may not have been needed to bring Japan to surrender. In this paper the author will attempt to prove the United States dropped the bomb on Japan for many reasons. However, the main reason the United 1 Truman, Harry S, Public Statement concerning the bombing of Hiroshima, 8/9/45, The Public Papers of the Presidents, Harry S. Truman, 1945, pg. 212. 2 Stokesbury, James L., A Short History of World War II, (New York, 1980), pg. 375. States dropped the bomb on Japan was to save American lives from an assault on the Japanese Islands. The first issue that must be explored in the debate over the atomic bomb is whether it was necessary to drop the bomb in the first place. American historian James Patterson argued in America in the Twentieth Century that the Japanese leaders knew by July 1945 that they would be unable to win the war against the United States and were moving in the direction of securing peace with the United States. Patterson also argued that the Japanese may have been willing to negotiate a peace on the condition that they could retain their emperor, which at that point the United States was unwilling to do. Patterson further points out that Truman, Winston Churchill and Joseph Stalin had agreed at the Potsdam meeting to allow the Japanese to retain their emperor. However, the Big Three did not issue this provision in the Potsdam Ultimatum, and Truman only told Japan to surrender or be completely destroyed. Therefore, according to Patterson, the United States wanted to drop the bomb to show the world the power of the United States.4 Along the same lines, World War II historian, Stephen Ambrose questioned the timing of the bombing in his book Rise to Globalism. Ambrose argued that the bomb may have been dropped prematurely. Despite his warning that an invasion of the Japanese Islands was imminent, Truman knew that the United States had no major military operation planned for Japan before the first of November, 1945. In addition, Ambrose argued, many observers felt that the planned declaration of war by Soviet Union on August 8 would convince Japan they could not survive an invasion from the north and from the south and would surrender. According to Ambrose, however, the world did not 3 Patterson, James T., America in the Twentieth Century, (Orlando, 1989), pg. 296. 4 Ibid. get the opportunity to see if Japan would have surrendered with the Soviet declaration, because Truman ordered the bomb to

CRJS300 U3IP Research Paper Example | Topics and Well Written Essays - 750 words

CRJS300 U3IP - Research Paper Example The judicial branches of the federal state and federal government apply and interpret the law. The two systems are independent of the legislative and executive branches of government. The dual court of system was inherited during the colonial period. By 1789 when the U.S first mandated its constitution, the thirteen colonies had their own court system relating to the English way. The two systems developed alongside each other exercising their legal powers concurrently and at times overlapping the jurisdiction of one another. The federal system is less complicated compared to the state system. According to the U.S Constitution Article 111, it states that the Supreme Court has the highest judicial power in the United States. The federal judiciary has three main branches. The district courts are directly after the federal courts and deals with cases alleged to violating federal laws or constitution, cases involving federal states or government, maritime disputes, and cases involving citizens of different countries, foreign government or cases involving citizens of different states. The district court is made up of ninety-two district and has one bench in each of the fifty states and one in Puerto Rico and the District of Columbia. These districts courts have over twenty judges. The president appoints judges. The United State court of appeals comes before the district court. They are higher than district court. They deal with matters involving appeals, cases of Exchange Commission Securities. The court of appeal is made up of eleven judicial in the fifty states of America and one in Columbia District. Each of the eleven circuits consists of six to twenty seven judges. Supreme Court is the highest in the federal system of the United State of America (Kusha, 2013). This is the only court mandated by the constitution. This court has consisted of Eight Associate Judges and One Judge

Effects of Population Density Essay Example | Topics and Well Written Essays - 1500 words

Effects of Population Density - Essay Example Overall, the population grows in the world, and the population density becomes higher, especially in urban areas and large cities. In addition to physical population density, researchers identify another type of population density known as psychological state of crowding. Therefore, while discussing the topic of population density it is important to take into account not only pure statistics on density, but also the individual’s perceptions of crowding (Jain, 1987). Physical population density may cause negative effects on human behavior associated with intrusion to their territory, abuse of their personal space and/or breaking of their privacy. This paper aims to provide a more detailed analysis on how the concepts of territoriality, privacy, and personal space have become increasingly important as populations become denser. Also, this paper aims to examine the concept of noise and how it affects individuals. Privacy is an integral need of any individual, as it is â€Å"right to be left alone† (Ogden 2008, 20). With the development of Information Technologies and globalisation, the concept of privacy has been extended significantly covering thus the issues of private communication, surveillance, corporate monitoring, etc. Practically all people expect privacy in their lives as this is one of the fundamental human rights declared in the Universal Declaration of Human Rights (Ogden 2008). However, despite such a strong legal buttress, privacy as the human right has many different threats, varying from political and technological to social changes. One of such threats is increased population density (Ogden 2008). Territoriality initially was an important political and geographical term. Nowadays, it is widely adopted in environmental psychology and implies a concept whereas an individual organism or a group of organisms attempts to control a specified territory (Bortman et al., 2003). In other

Public Service Broadcasting Essay Example | Topics and Well Written Essays - 3000 words

Public Service Broadcasting - Essay Example This essay stresses that globalisation has entailed a larger involvement of private enterprises in global media, both in the western democracies as well as in emerging economies like China. Private involvement necessarily results in a higher concentration in the media industry, thereby the media representing a narrow class interest and not that of portraying the national interest. This paper makes a conclusion that television journalists have taken to the production of analytical documentary making with a great vigor particularly in the modern period of globalization and political uncertainties. As a result, the rigid framework of PSBs that typically catered to national political interests cannot be followed. Greater openness and freedom on content have provided journalists to test uncharted waters. In the process, the researchers for the documentary went back in history to understand the link between the current incidents and the past record of the US military establishments in fueling illusions. Such bold statements, equating the War on Terror with the Cold War, could not perhaps be possible to be voiced on the BBC a decade back, when the television in the UK was more controlled and functioning like a duopoly hence following PSB guidelines was easier. The opening up of television, the multi-channel framework and the entry of cable television has altered the ballgame entirely. There has been a tendency of trivializing content on television to grab eyeballs in the both the government controlled as well as private channels. Yet, these documentaries have attracted much controversy and criticism from within the industry. There are accused of staging events and faking images, often camouflaged as the reality.

Integrated Marketing Communication of Dove company

Integrated Marketing Communication of Dove company In the early 40s Dove shaped the formula for the future Dove bar, the brands first mild soap. It is then refined into the Dove Beauty Bar. In 1957, the product is launched onto the market. The latter meets a quick success and is rapidly recommended by skin specialist. Thanks to its inner qualities, the soap sales helped Dove to become a leading brand on the cosmetics market. In 1990, Dove launches its Beauty Wash Cream. Since then, Dove has not stopped in extending the range of its products, including for men. Traditional Target Market: Broadly target segment is women between 16 and 50 years old. Core target is working women between 25 and 40 years old. They generally come from middle and upper-class. What is very important is that they should be from all shapes and sizes. We will go through this point further in this document (cf. Real Beauty Campaign). Competition: Although Dove is a leader on its niche market, the brand faces direct (Olay, Palmolive, Safeguard, Garnier, Belo, Likas, Silka) and indirect competition (Body wash, 3 in 1 soaps and so on). A very important strength related to Dove is that the brand benefits from Unilever huge distribution network. Dove outsells all other skin care bars. For instance, over one billion showers are taken using Dove products in the US each year. As a consequence, Dove has become number one in beauty soap niche. Main Channels of Communication: Website Video (You Tube, à ¢Ã¢â€š ¬Ã‚ ¦) TV commercials Social networks (Facebook, Twitter) Billboards Dove Global Strategy Evolution: An Overview Before: Worlds largest producer but no unified global identity Brands managed in a decentralized fashion Years of slow performance Lack of sound corporate strategy Numerous low-volume brands Small global presence compared to competition Mediocre performance in emerging markets NOW FUTURE PLANS: Reduce portfolio to 400 core brands Path to Growth initiative Concentrate on product innovation to fuel internal growth An initiative to create an overall umbrella across all Unilevers brands Path to Growth Initiative: a five-year strategic program Go from 1600 to 400 brands Select Masterbrands, mandated to serve as umbrella identities over a range of product forms Develop a global brand unit for each Masterbrand. Simply put, marketing strategys main objective is based on the following: Bring top of mind awareness through every adapted channel. In a world of hype and stereotypes, Dove provides a refreshingly real alternative for women who recognise that beauty comes in all shapes and sizes .UNILEVER website Marketing Strategy Plans: A focus Continuously evolving the campaign Effective advertising Cross-selling possibilities Strong emotional touch Unconventional communication strategy Risks In The Future: A brand for fat girls Undermining the aspiration of consumers The objectification of women and the risk of being rejected by feminists Copy by the competitors Sustainability of campaigns in the long term Risk of exposure in social medias ******************************************************** DOVE Brand Positioning, Brand Concept Brand Extension Dove Soap Brand Positioning Soft, caring mild soap Brand Concept Makes women realize the beauty in themselves Brand/ Line and Category Extension Brand Extension in multiple categories like Shampoos, Deodorants, lotions etc Dove Shampoo Brand Positioning A mild shampoo which repairs hair damage Brand Concept Focus on Repairing damage hair Brand/ Line and Category Extension No brand extension; though various variants available Dove Body Wash Brand Positioning A Body Wash that makes you feel hydrated and fresh after a bath Brand Concept A Moisturizing Body wash to avoid the dryness of skin occurring due to use of conventional soaps Brand/ Line and Category Extension None Dove Anti-Perspiring Deodorant Brand Positioning Deodorant for women to help skin recover from underarm shaving Brand Concept Mild Deodorant having good fragrance and good for skin Brand/ Line and Category Extension No Brand extensions, though variants available in Market Dove Body Lotion Brand Positioning Body Lotion for dry skin Brand Concept Moisturizing body lotion Brand/ Line and Category Extension No Brand extensions, though variants available in Market ******************************************************** KEY MARKETING ISSUES PERSONAL CARE CATEGORY Multiple categories too many products: As mentioned earlier, personal care category itself is divided into multiple sub categories. It is increasingly getting difficult for the customers to choose the right product due to too many options available in the market. It has been observed during the testing stage (Consumers are given the samples to use and give feedback) that the consumers do not even able to make out by using the product if they are using hair conditioner or skin conditioner (Source: Lecture delivered by an HUL business head in IIM C). Intense competition: Personal care category has grown at a very rapid rate in the past few years with increasing competition. Major players consist of HUL, PG, JJ, Emami, Gillette, Fiama Di wills, LOreal, Revlon, Benckiser, Avon, Amway, Oriflame, Cavinkare and so on. A category that has such a large number of players operating at the same market place makes it difficult for the brands to sustain in the market and in the minds of the customers. Complex product composition: Product composition is getting complex and complex with every other product innovation. Customers in this category are very sensitive towards the fact if the product is good for their body or not, if it is made of natural ingredients or harmful chemicals. They are also not able to decide as to which product fits for which requirement. Companies are facing a challenge as to how can they best educate the customers about the product and its usage. Word of Mouth effect: Products recommended by friends and family members (word of mouth advertisement) has great impact on the consumption pattern of the consumers. They find it easy and trouble-free to switch from one product/brand to other if someone has used it earlier and is suggesting the same for them. Shift in the target group: Personal care category is divided into two segments Premium segment Popular segment. Premium segment caters to the need of mainly the urban target group whereas Popular segment mainly addresses the need of the rural target group. Till 2002-2003, Personal care products, except those in oral care category, were regarded as luxury items, and attracted a high excise duty of 120%. But the taxation reforms in India after 1991 have lowered the excise duty rates that make these products more affordable. The impact of this is that there has been a drastic shift in the consumption pattern in personal care category with a major shift from urban to rural markets. One more reason that strengthens the above stated fact is that the research shows that the urban markets for personal care products is getting saturated and all the future opportunities lies in the rural markets only. Wide price range: Price range in this category is too wide and so it causes the problem of Value for Money for the customers. It becomes more crucial for the companies to position its brand carefully so that the perceived value of the brand matches the customers (targeted) willingness to spend the stated money. Distribution problems: With competition shifting from urban markets (reachable) to rural markets, companies having better distribution system have an advantage over its competitors. BRAND DOVE Any brand in the personal care category would face the above stated marketing issues but may be to a different extent depending on the fact whether it lies in the premium or the popular segment (explained above). Some of the major marketing issues faced by the brand DOVE are mentioned here as: Threat of Brand Erosion: With lot of sales promotions happening with the brand like 1+1 free, there is a possibility of brand value erosion. With the brand now priced at Rs 28 (Lower end), the price has somewhat become reasonable. This might erode the premium nature of the brand and might obscure Doves brand positioning as well. Dove/Axe Case: Brand conflict arising due to portrayal of women differently for its two brands by Unilever had created some doubts in the minds of the customers. Axes portrayal of women as thin, young and often suggestively dressed, along with its use of text and slogans utilizing sexual innuendo, made Doves real beauty message seem untrue. Value for Money problem (Indian context): It has been observed that Indian customers take into consideration the notion of value for money even while purchasing the premium products. Dove (soaps mainly) has been seen as the least lasting soap amongst all the soap varieties available in the market. As such it usually does not last enough (partly because of typical Indian bathroom habits). All this has reduced the value proposition for the brand. Multiple products under one Umbrella Brand: Originally Dove was launched in the soap category and later the brand covered a variety of other products including hair care, skin care, deodorants etc. Dove might find it difficult in the long run to adhere to its brand promise for all the products. Any one product under the umbrella brand Dove if goes wrong in the market, might greatly affect the overall brand image as well. ******************************************************** ANALYSIS OF MARKETING COMMUNICATION Doves  Campaign for Real Beauty  has been one of the most talked about campaigns, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising. The  Dove Campaign for Real Beauty  is a worldwide  marketing campaign  launched in 2004 that includes advertisements, video, workshops, sleepover events and even the publication of a book and the production of a play. The principle behind the campaign is to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with them. This campaign featured regular women (non-models) who were beautiful in their own way and did not fit in with the idealized images of models, super-models, and celebrities. Dove is a classic case of consistency especially in a country like India where people have come of age in terms of affluence. The campaign, also, focused on highlighting the functional benefit of the product. The process is two-pronged, comprising conviction and proof. Thus, the campaigns showed the performance of the product on the face, which was quickly followed up by testimonials from real people. CFRB was a multi-faceted campaign that sought to challenge the stereotypes set by the beauty industry. The CFRB is currently focused on how girls are today bombarded with unrealistic, unattainable messages and images of beauty that impact their self-esteem. The campaign launched in September 2004 with a much talked about ad campaign featuring real women whose appearances are outside the stereotypical norms of beauty. The ads asked viewers to judge the womens looks. The second phase kicked off in June 2005, with a advertisement featuring six real women with real bodies and real curves (thats what the ad mentioned). Continuing its ongoing commitment to widen the narrow definition of beauty, Dove launched the third phase in February 2007. The campaign Beauty Comes of Age celebrates the essence of women 50+ wrinkles, age spots, grey hair and all. The campaign returned $3 for every $1 spent. Advertisements: The early part of the campaign was mainly driven by TV ads, and billboard ads.  All the TV commercials resonated with the brand message that Real beauty comes in all shapes, sizes, and colours. The Dove ads  are creative and get the consumers attention.   It uses a softer communication style. Its tells women that its time to be comfortable in your own skin. It has even been running roadblocks across channels like Star and Zee, where it bought out all the commercial advertising time on an exclusive basis.   The soaps advertisements are very timely. The Real Beauty models have also received their share of the spotlight appearing on numerous television programs including Oprah, The Today Show, The View and CNN.   Videos/Films: Dove started the Dove Self-Esteem Fund that claims to change the Western concept of beauty from ultra-thin models with perfect features to making every girl (and woman) feel positive about her looks, no matter what they are. In an effort to promote the Fund, Dove ordered a series of highly-successful online-based short films promoting the self-esteem concept, which to date includes  Daughters  (which also aired as a 75-second television spot during the  Super Bowl XL),  Evolution  (which went on to win a number of honours, including two  Cannes Lions  Grand Prix awards),  Onslaught, and  Amy. For e.g. Onslaught is a new viral film that depicts the constant barrage of beauty images that girl absorb every day. Both visually and emotionally powerful, the film is a wake-up call for anyone concerned about the factors that impact self -esteem in young girls. Workshops: Dove conducted a series of self esteem workshops and provided new online self esteem tools for mom and girls. This was done to help girls, moms and mentors realize what they see in movies and magazines represent an unrealistic standard of beauty, not an everyday achievable look. Internet Media: The CFRB site, www.Campaignforrealbeauty.ca, houses a variety of tools for improving self-esteem in girls. Visitors can access new self-esteem building tools, take part in interactive self-esteem activities and join self-esteem discussion boards. They can also learn how to lead in self-esteem workshops and read articles by leading self-esteem experts. Since the websites launch, nearly 4 million people have logged onto the website. Dove is getting smart about social media, using it to drive even more interest online in the central theme behind the entire campaign.   One of the most popular videos on YouTube right now is Doves Evolution of Beauty, a video also posted on their website.  About 12,077,157 have watched this ad on YouTube till date. This is the new wave of advertising one where ad agencies maintain their niche for developing creative video advertising, but media buying groups are the ones left out.      Sales Promotion: Doves initial price was around Rs50 that put off even the premium customers. With lot of sales promotions happening with  the brand like 1+1 free , the price has somewhat become reasonable. ******************************************************** CRITICISM OF THE MARKETING COMMUNICATION No doubt the Dove campaign has been one of the most successful one in recent times. However, lot of criticism does surround the campaign. As part of this campaign, in 2006, the campaign has been criticized on the grounds that Unilever also produces Fair and Lovely, a skin-lightening product marketed at dark-skinned women in several countries. It should be noted that Fair and Lovelys advertising campaign would seemingly contradict the sentiment of the Campaign for Real Beauty. Another argument can be made concerning the models themselves. While Dove chose to stay away from professional models, they also clearly chose models that  are still pretty. If one looks closely at all of these women, their hair is perfect, their teeth are white and they have relatively flawless skin (no visible scars, bruises, pimples, etc). These women are as over-processed as any other model, in fact many belief that they are subject to digital retouching and airbrushing in order for them appear this way. Their advertising campaign fails because they are not being direct, clear and concise with their message. While sales promotions are necessary to increase sales, there is a possibility of brand value erosion. The critics state that the brand does not fit into the value for money proposition for the Indian consumer. It is a truth that Indian consumer looks for Value even in premium products. Dove has a negative point in that the soap usually does not last enough (partly because of our bathroom habits). This has reduced the value proposition for this brand. The campaign had created a Self Esteem Fund and was showcasing real beauty as opposed to airbrushed images, but still they are selling firming cream in some of the ads using the same brand name (brand extension). They are now playing on the insecurities of the target group. This was not what the brand initially believed into. Hence, this portrays a negative image of the brand and creates a perception that Dove is now not commitment to Real Beauty cause. ******************************************************** DOVE: Brand Perception Connect with the Market Brand perception gives what a consumer feels and expects from a brand. The perception of a brand by a customer can be understood as the positioning that product has in the consumers mind. The positioning that Dove has is that of being mild on the skin. It basically protects your skin and hair. To understand the brand perception, primary and secondary data were used to derive the positioning of Dove with respect to its competitors. This has been done for 4 major categories of products of Dove: Shampoos, Soaps, Deodorants and Body Lotion. Shampoos: The positioning of Dove with respect to competitors on features of Protection offered to the hair and Style Quotient of the product was mapped. Here we can see that Dove is clearly positioned as a safe shampoo for hair care. The mildness of the shampoo is given more stress than the style quotient. This also matches with the concept of Real Beauty that they pursue. It is more important to have a natural look stylish at the cost of health of hair. Soaps: The positioning of Dove with respect to competitors on features of mildness of the product on skin and Style Quotient of the product were mapped. Even with soaps the image of Dove is persistent as being very mild and hence good for the skin. The moisturising nature of the soap is given more emphasis than the cleansing or glamour property of the soap. Deodorants: In the category of deodorants, Dove has been compared to the other brands on Fragrance and Price. A feature not discussed is the moisturising effect of the deodorant, which is one of the differentiating features for Dove. Here we can see that Dove doesnt have that clear a positioning with respect to other competition brands in terms of Fragrance and Price. But Dove uses a positioning similar to that of the category soap in deodorants too. The moisturising aspect of the Dove deodorant is the differentiating feature that Dove offers. This again is in line with the overall perception of Dove being mild on the skin. Body Lotion: The positioning of Dove with respect to competitors on features of moisturising effect and price were mapped. The consistent image and characteristic which Dove maintains in other categories, naturally held on in this category. Dove Body Lotion is perceived as a brand with very good moisturising effect. It is also perceived to be on the higher price side compared to a competitor who provides similar quality of product. The overall brand perception which Dove maintains in all its categories is that of a mild and gentle product which keeps you naturally clean and fresh. ******************************************************** DOVE: A Comparison with Its Competitors SHAMPOO DOVE Garnier LOreal Paris Positioning Strategy Lifestyle product mainly targeted at teenagers and young girls- middle and upper socio economic class- nature based innovative personal care Focused towards young working women who earn their own money Entered with hair dresser industry- rely more on International campaigns Brand Image Long and Strong hair- 5 Times stronger Hair which takes care of the hair Total repair therapy- Premium brand Brand/ Line and category extension Garnier hair color shampoo- for middle aged women (Daughter advising her mom to use it), Garnier Shampoo + Oil blend LOreal kids shampoo SOAP DOVE Johnsons Baby Soap Camay Handmade soaps- Like Lush PositioningStrategy Focused Baby, and then also included small kids. Recently to kids mothers as well Positioned as white, pure soap for women initially. Later moved from just beauty to beautiful complexion at every age. Latest: Camay Bar- face wash in a bar Positioned as healthy and environmental friendly soaps. Use sensory marketing strategy along with funky names to create the buzz Brand Image Medically tested soap for young skin Rich creamy affordable soap Natural and relaxing but highly expensive Brand/ Line and category extension Various variants available Chocolate, glitter and menthol variants Into various other products in skin and hair care BODY WASH DOVE Lux Palmolive Neutrogena Positioning Strategy Focuses on silky soft skin Focus on giving Natural Spa like experience Focuses on refreshing and gentle formula to fight breakouts in your skin BrandImage Nice fragrance and smooth body wash in an affordable range Scented and refreshing body wash- for upper socio economic segment Alternative to medicated prescriptions; works for minor acnes as well Brand/ Line and category extension 7 Variants available; recently Friday night Fever Natural moisturizing, thermal Spa, Aroma Deep clean sport body wash; Men body wash BODY LOTION DOVE Nivea Vaseline Ponds Positioning Strategy Focused as body lotion present to suit different needs for different weather Initially focused as lotion for rough skin during winters with natural oils- now positioned as one for each season lotion Positioned as deep moisturizing winter lotion Brand Image Long lasting moisturizer lotion Natural glowing and moisturizing lotion An affordable non greasy lotion Brand/ Line and category extension Sun kissed firming lotion, body lotion for men Aloe Vera and healthy white Ponds dream flower lotion ANTI PERSPIRANTS DOVE Nike Fa Rexona Positioning Strategy Sporty deodorant for both the sexes Towards young women- Feel good freshness First anti Per spirant to be launched; Round the clock protection; Indian values with International feel- positioned at both the sexes. Brand Image Highly premium brand: more of a style icon Dry and clear ; Mild but efficient deo giving 24 hour protection Deodorant for controlling excessive perspiration Brand/ Line and category extension Various variants available FaXtreme for men From contact Stick to aerosol sprays; 5 variants for women and 2 for men ******************************************************** Recommendations for Brand DOVE Brand Re-vitalising The brand positioning of Dove clearly pits it at a target group of 25 to 40 years old, and thus, over the past sometime, and thus old.oning of Dove clearly pits it at a rag1919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919191919has been perceived more and more as a brand for the older women. Brand Dove should start expanding its target age group and aim at younger women in the category of late teenagers, college-goers, and young professionals. The strategy should be aimed such that it signifies a story of parents passing on a caring secret onto their daughters, and should maintain the core idea of the positioning that of playing on the consumers idea of real beauty and making them secure and confident. This positioning fits in line with the strategy of increasing the target demographic because such insecurities of real beauty and skin-deep beauty are all the more relevant in that age group. The caveat with this is that the communication campaign should not be perceived as an expansion of the target group from older women to women of all ages. Instead it should be such that Dove is perceived as revitalising itself into a more youthful, edgier and playful brand while retaining its sophistication and elegance, to become a brand that makes older women feel young again. Digital Space Considering the wider target group, Dove would need to change its communication strategy as well. The fact that Dove should be looking to tap into the urban and youthful segment a segment extremely active on the digital media (especially the social media) the entire digital campaign gains centre stage. This becomes all the more important as even the housewives are becoming increasingly internet friendly. With this in mind, and the new youthful edginess of the brand, the website would need to be redesigned and the brands entire communication online would need to be made more youthful by incorporating online tests (which can help women identify their body type, or hair type, or better still, with customised suggestions based on the answers provided) and tips for women (in the various stages of their lifecycle).Coming up with a forum with the theme of Real women, to express Real problems where women can get together and discuss their issues bodily issues (acne problems, hair fall etc .), with professional tips coming in at times as well. Women, especially in India, would be reluctant to talk openly about most cosmetic issues. This forum would act as a support group, where they could post anonymously if they chose to, and give and receive help from other women. This would boost Doves image as a trusted brand that genuinely cares for the everyday concerns of real women. Packaging Currently, the packaging of Dove is such that the different variants of the brand be it in the category of shampoos or soaps, but notably less so in the category of anti-perspirants are not very clearly distinguishable. This means that a Dove Crà ©me is hardly distinguishable from Dove Fresh Moisture and it, in turn, seems hardly different from Dove Gentle Exfoliating. The uniformity in colour a large portion with cream background, under a subtle Greyish or Light Blueish logo and text makes the different variants hardly attract the eye. Changing the packaging by changing the colour or the shape, would further add to the change in positioning from mild to one of elegant and edgy youthfulness. Also, in a retail store, the plain colours of Dove easily camouflage with the background and whenever it does catch the eye, it looks like a product fit more at a chemists store. To change this, Dove can make the bottles transparent or, as is the case internationally, choose colours which ar e visible yet elegant like Royal Blue or feminine Lavender. ******************************************************** REFERENCESà ¢Ã¢â€š ¬Ã‚ ¦ Primary Research: http://www.surveygizmo.com/s3/412900/Brand-Image http://en.wikipedia.org/wiki/Perceptual_mapping Chapter 6 Consumer Perception from Avinash Kumar http://marketingpractice.blogspot.com/2006/07/dove-mildest-one.html http://www.docstoc.com/docs/22818236/Dove-and-Axe-Examples-of-Hypocrisy-or-Good-Marketing http://www.allbusiness.com/marketing-advertising/4211506-1.html How sincere is  Dove? Univelvers and Doves official website http://video.google.com/videoplay?docid=1731400614466797113# http://rohitbhargava.typepad.com/weblog/2006/10/doves_evolution.html http://en.wikipedia.org/wiki/Dove_Campaign_for_Real_Beauty http://www.campaignforrealbeauty.com/ http://www.mediaawareness.ca/english/resources/educational/teachable_moments/campaignrealbeauty.cfm Le journal du Net Marketing Magazine http://www.hul.co.in/brands/personalcarebrands/ http://marketingpractice.blogspot.com/2006/07/dove-mildest-one.html

Developing Communication Essay -- Interpersonal Communication

Communication skills are vital to the manager’s success. A manager must be an effective communicator to lead people. Assessing your communication skills is the key to your success; nevertheless, most people fail to recognize the role communication plays. When assessing your communication abilities, it is essential to review your interpersonal communication skills. Interpersonal skills are the most crucial skill that is needed to be an effective manager. Interpersonal communication skills are a ‘type of supportive communication that is the key to empowering people and motivating others to become more effective and efficient employees† (South University Online, 2011, p. 1). Supportive communication is beneficial in communicating both â€Å"honestly and accurately, it can preserve or enhance your personal, and professional relationships while providing information and resolving issues with your counterparts† (South University Online, p.1). In this essay, I will us the eight principles of supportive communication (problem oriented, congruence, descriptive, validates, specific, conjunctive, owned, and supportive listening) to reflect how a conversation with my daughter was impacted by my communication style. Synopsis of the Conversation My 13-year-old daughter was attending a friend birthday party. When she came into the den to let me know that she was leaving with her friend and parent, I must have given a strange look or appeared to look angry. She wanted to know why I was looking at her like that. I responded by pointing out that I felt her outfit was inappropriate to wear because it was too short and revealing for her age. She should choose another outfit to wear. My daughter pointed out that she had borrowed from one of her frie... ...(2005) states that good listeners are more likely perceived to be skillful communicator. Conclusion I choose the conversation with my daughter to explore the eight principles of supportive communication. Some may fell that with children that communication must be handled differently. On my job I supervise, college students. I often view other supervisors communicating different with students than adult. I have taken management classes over the year and I feel that the most effective manager will make self-analysis and seek ways to over come defensiveness and disconfirmation. The eight principle of supportive communication are an excellent place to start and beneficial to you whereas you can communicate effectively with anyone. My conversation with my daughter would not have not been as positive as it where if I was not already knowledge and seeking improvement.

Interview Skills Essay

1. List three key components involved in the communication process. †¢Sender (encoder). †¢Channel (Message). †¢Receiver (Decoder). 2. Identify three key characteristics of effective communication and briefly explain their impact on the communication process. Openness is a key characteristic of communication, as by listening with an open mind and showing genuine interest, the relationship and trust between the client and counsellor grows. Openness with body language is also important, as it lets the client know you are being honest and congruent. Empathy is another important characteristic, as by being empathetic you are concerned, understand, and care for the client thereby making a warm, friendly environment that is safe for the client to be able to talk freely. Thirdly, positiveness is important in communication. Using positive rather than negative messages, both verbal and non-verbal, shows the client that you respect them, their beliefs and believe in their ability to gain personal awareness and growth. 3. In the communication processes between a client and a counsellor, barriers may be present. List three specific communication barriers. †¢Environment. †¢Timing. †¢Perceptions. 4. Take one of the communication barriers given in your answer to the question above, and briefly describe how you would apply strategies to overcome these barriers. Environmental factors can be a barrier to listening as outside noise, telephones and even other people talking can distract you from getting a clear message and understanding of what the client is saying. To avoid this clients should be seen in a fairly soundproof room, with the windows and door shut to cut out excess noise. Also if possible, your phone should be on silent, so as not to distract either yourself or your client’s line of thought. 5. List two basic micro-skills of counselling and briefly describe how they can be used to facilitate the relationship between counsellor and client. To facilitate a good client and counsellor relationship, the use of active listening is very important so as the client feels they are heard, understood and respected. The counsellor needs to focus on what is being said, as well as how it is said, so they get a clear understanding. The counsellor also has to not let listening barriers distract them or the client. Barriers can include; judging, filtering, day dreaming or environmental factors. Paraphrasing is another micro-skill that builds a good rapport. By the counsellor picking the most important details and reflecting them back to the client, they are clarifying what has been said and the client knows that the counsellor is listening and understands what they are saying. Paraphrasing also help build trust and promotes sharing. 6. List one advanced micro-skill of counselling and briefly explain how it can be used in the counselling process. One advanced micro-skill of counselling is to challenge the client. This is used in the counselling process to assist making the client aware of faulty thinking, self-limiting and destructive behaviours and beliefs. It is very important though, to only use this micro-skill once the counsellor has built a good relationship with the client, and then, it should only be used where really necessary. Then with this new awareness, hopefully, the client is open to explore more positive beliefs, thinking and behaviours.

Analysis of Robert Frosts Fire and Ice

Analysis of Robert Frosts Fire and Ice Free Online Research Papers In the first two lines Robert Frost’s â€Å"Fire and Ice† (Arp 103), the speaker presents two options for the end of the world: one by fire and the other by ice. Many scientists, like Harlow Shapley, hold the belief that the end of the world will come in two forms, â€Å"either the earth would be incinerated, or a permanent ice age would gradually annihilate all life on earth† (Hansen 1). Although one interpretation of the poem may be the geological destruction of the Earth, there are also several other interpretations. Initially, Frost wants the reader to contemplate the destructive powers of fire and ice. By changing the tense of the poem, Frost forces the reader to look back at the first two lines and consider a new meaning. The speaker goes on to relate fire to the human emotion of desire and ice to hate. Looking back at the third line, the use of â€Å"I† shows a personal connection to the emotions of desire and hate. Putting this poem in the context of a relationship, desire and hate are emotions that people often feel. The final line of the poem shows that human emotions of fire (desire) and ice (hate) are equally harmful and can easily bring about the â€Å"end† of a relationship. In order to effectively communicate the darker feelings felt in a relationship, the poet uses the following poetic devices: imagery, denotations and connotations, figurative language, musical devices, rhythm and meter, and the structure of the poem. Imagery. The speaker utilizes images to help emphasize a person’s feelings in a relationship. The first image of fire is used both in the title and twice in the poem. Fire, when uncontrolled, viciously consumes all around it, wanting more and more as it grows. In a relationship, this fire can be set off in an instant. Desire, or jealousy, can occur in a relationship, and consequently can consume an individual until there is nothing left to burn. The second image of ice is also used in the title and twice in the poem. In Dante’s Infernal, the freezing temperatures of hell attempt to drive the life out of a person (Serio 1). Similarly, hate forces the other person away, driving the life out of a relationship. When left uncontrolled, these darker emotions can bring about the end of a relationship. Denotations and Connotations. The poems meaning is also communicated by the denotations and connotations of words. The poet uses words that mean or suggest passion/consumption, knowledge/experience and death/destruction. Passion and consumption are suggested by the words â€Å"fire,† â€Å"desire,† and â€Å"taste.† The words â€Å"some say† represent knowledge of a group of people; while the first person â€Å"I know† suggests personal experience. â€Å"End,† â€Å"fire,† â€Å"ice,† â€Å"perish† and â€Å"destruction† all denote death and destruction. Figurative Language. The use of figurate language further adds to the meaning of the poem. The primary source of figurative language is through the use of symbolization. Tom Hansen states that â€Å"fire is directly equated with desire, the kind that kindles antagonism and conflict† (1). The symbolism of fire, along with the denotations and connotations, further add to the meaning of the poem. Another use of symbolism is through the use of the word â€Å"ice.† Ice represents hate. Finally, the poet uses â€Å"the world† as a symbol for a relationship. All of these symbols help to tie together the poem by making desire and hate feelings felt in a relationship. In addition to the use of symbols, the poet also uses understatements to add to the tone. The poem ends with the line â€Å"And would suffice† which oversimplifies the meaning that has been created. By using this line, the poet emphasizes the harm of desire and hate in a relationship. Las tly, paradox is used in the line: â€Å"But if I had to perish twice†. While a person is unable to die two times, the line is used figuratively to demonstrate that desire is equally as harmful as hate. Musical Devices. Throughout the poem, the poet uses musical devices to continue to add to the meaning. The use of the long â€Å"i† sound in â€Å"fire† and â€Å"ice† helps to slow down and simplify the poem. This is euphonies with the use of the long â€Å"a† sound in â€Å"hate† and â€Å"great.† The use of these musical devices is important because the effect is a nursery rhyme feeling that presents a simple and plain truth. In the first and second lines, the use of alliteration is found with the repetition of the â€Å"s† sound, emphasizing the simple form of the poem. Alliteration is also used in â€Å"favor fire† (Line 4). The repetition of the â€Å"f† sound places importance upon fire, and suggests the great harm that desire can cause. Emmet Rosenfeld notes that the use of alliteration in Fire and Ice creates a sing-song effect that helps to establish the mood of the poem (1). The most important musical device that the poet utilizes is that of rhyme. Although the poem does not contain end rhyme, the last word in every other line has the repetition of an accented vowel sound. The first rhyme scheme is the long â€Å"i† sound in â€Å"fire,† â€Å"desire,† and â€Å"fire.† Another rhyme scheme is the harsher long â€Å"i† sound used in â€Å"ice,† â€Å"twice,† â€Å"ice† and â€Å"suffice.† Finally, the long â€Å"a† sound is repeated in â€Å"hate† and â€Å"great.† â€Å"The last, understated word in Frosts poem, ‘suffice,’ clinches the meaning by rhyming with the two lines that end in ‘ice’ and enclosing that thematic word within itself† (Meyers 1). The use of this rhyme scheme is important because it emphasizes the words that are rhymed. In addition, the use of alternating end rhyme is similar to the rhyme scheme in nursery rhymes. This is important because it further adds to the effect of knowledge and experience. Rhythm and Meter. The poem is written in iambic pentameter, but is varied several times to emphasize the meaning of the poem. The first change occurs in the second line when the pentameter is replaced by dimeter. This is effectively used to force the reader to contemplate the first two lines of the poem. Another breaking point in the poem occurs on the fifth line where the meter is changed to tetrameter. The poet switches back to dimeter in the last two lines of the poem, placing emphasis on both lines. This is important because it is used to show that desire and hate are both powerful forces and have the potential to end a relationship. Although the meter is changed several times throughout the poem, the rhythm is unchanged. The regular beat that is created suggests a simple tone, similar to that of a nursery rhyme. The rhythm is only interrupted by the change of meter. The change in meter is used to place importance on certain parts of the poem. Because of the brief dimeter lines, an additional use may be to force the reader to look back and interpret the preceding lines. Pattern. The poem consists of nine iambic pentameter lines with every other line being a couplet. The use of the couplets in combination with the change in meter places emphasis on the themes of passion/consumption, knowledge/experience and death/destruction. This short nine line poem is most comparable to that of a nursery rhyme. The simplicity that Frost writes the poem with supplies a simple truth about feelings in a relationship. Is this poem suggesting that the end of the world will either be by fire or ice? Or through the use of poetic devices and interpretation, does Frost express his own opinions about the darker feelings felt in a relationship? Whether or not the reader accepts one of these views or an entirely different view, the use of imagery, denotations and connotations, figurative language, musical devices, rhythm and meter, and the structure of the poem undeniably supplement the total meaning of the poem. Arp, Thomas R. Perrine’s Sound and Sense. 10th Edition. Forth Worth: Harcourt Brace College Publishers, 1997. Hansen, Tom. Frosts FIRE AND ICE. 59: 27. EBSCO. Century College, White Bear Lake, MN. 18 Mar. 2008. Keyword: fire and ice and Robert Frost. Meyers, Jeffrey. Robert Frost: a Biography. Boston: Houghton Mifflin Company, 1997. 18 Mar. 2008 . Rosenfeld, Emmet. HELP WORDS WAKE UP AND DANCE. Sylvan Learning. 17 Mar. 2008 . Serio, John R. Frosts Fire and Ice and Dantes Inferno. 57: 218. EBSCO. Century College, White Bear Lake, MN. 18 Mar. 2008. Keyword: fire and ice and Robert Frost. Research Papers on Analysis of Robert Frost’s "Fire and Ice"Mind TravelAnalysis Of A Cosmetics AdvertisementComparison: Letter from Birmingham and CritoThe Masque of the Red Death Room meaningsHonest Iagos Truth through DeceptionThree Concepts of PsychodynamicAssess the importance of Nationalism 1815-1850 EuropeHip-Hop is ArtBook Review on The Autobiography of Malcolm XCapital Punishment

Social Campaign Reports Measure Your Strategys Impact in CoSchedule

Social Campaign Reports Measure Your Strategys Impact in Data proves the ROI of the work you do. (awesome) The tedious process of †¦.compiling stats  from your LinkedIn, Pinterest, Twitter, and FB platforms †¦.sifting through lines of data in your â€Å"oh-so-lovely† spreadsheets†¦ comparing AND grasping for correlations And finally putting those stats into something your team can *actually* understand? ^ not so awesome. Let’s make this process less painful (and time-consuming), shall we? Introducing ’s newest reporting addition:   Social Campaign Reports. With Social Campaign Reports, you and your team can: Evaluate campaign performance across multiple networks (in one place). Unite campaign data from Facebook, Twitter, Instagram, LinkedIn and Pinterest in one report. So you can gauge the success of your latest event promotion, product launch, or other specific campaigns across social media. Eliminate those â€Å"gut feelings† and use hard data to make strategic decisions. Get access to performance metrics that help you analyze trends, identify problem areas, and continually refine your social content. Quickly pinpoint correlations between two campaigns with side by side comparisons. Compare similar social campaigns or posts side-by-side to test what’s working (and what isn’t). So you can continually fine-tune your messaging for your evolving audience. AND create presentation-ready reports to share with your team and VPs.  Provide data-driven feedback to your employees and define your marketing decisions to your CEO with metrics and analysis people can actually understand. Here’s how

Buddhism Essay Example | Topics and Well Written Essays - 500 words

Buddhism - Essay Example Buddhism is a philosophy, which originated in India and was developed by Siddhartha Gautama (Buddah). He was an Indian prince who left his wealth and power in order to search for enlightenment. Buddah returned after he had spent many days in deep meditation in order to preach and help his followers reach enlightenment and thus break the cycle of death and rebirth (reincarnation). Essential to the philosophy of Buddhism is what Buddah named the Four Noble Truths. This was his foundation in which he based Buddhism so that a person could go on to achieve nirvana. The first was that life leads to suffering in some form or another. He termed this suffering dukka. The second was craving is what causes this suffering. The craving we feel is that we are clinging to a materialistic or some important construct in our physical world in which we derive pleasure from. Third, once a state of enlightenment is achieved, the cravings stop so causally the suffering ceases. Lastly, the fourth noble truth is that in order to achieve enlightenment, one must follow the path that Buddah has laid out. In a sense, Gautama gives his followers a set of instructions and conditions in which a person can achieve nirvana (Matthews, 103-144).

Oklahoma Gas and Electric Company Dissertation Example | Topics and Well Written Essays - 2000 words

Oklahoma Gas and Electric Company - Dissertation Example The goals of the company also involve meeting individual needs of consumers in regards to the demands for energy services. The company has already taken promising actions towards the fulfillments of this particular mission by designing efficient energy management solutions for the end users and the customers Apart from that, the Oklahoma Gas And Electric Company is also focused towards the balancing of increase in load and in an effort to achieve this mission, the company is focusing its attention towards the maintenance of the existing infrastructures while replacing worn out ones. The company is keenly dedicated towards compliance with regulatory as well as legislative and regulative relationships. Through the accomplishments of the missions which are designed for the short term, the company is actively looking forward towards the achieving of its long term vision. The vision of the company is to actively defer the accusation plans for new plants that are focused towards the extrac tion of fossil fuel till the year of 2020 (Oklahoma, 2011). Market Demands The market demand for a sector is evaluated on the basis of the demand supply scenario, industry competitiveness, the economic factors as well as the level of elasticity. The US Energy Information Association has predicted that due to fall in energy prices, there will be a significant fall in energy retail prices. The association has projected that the average amount of crude oil production will be around 6.3 million barrels per day (US EIA, 2012). The Oklahoma Gas and Electric Company have been in the forefront of facing competition from various forms of government as well as municipal entities which own electrical systems due to the implication arising from the Oklahoma law concerning electricity distribution. The company also stands to face competition from electric cooperatives from rural regions as well as various private entities such as utilities, power marketers and cogenerators. The legislation and r egulatory based initiatives and decisions implemented by the state as well as the federal agencies have significant level of impact on the costs of doing businesses in this particular market. The impact of these government based frameworks has a dominant effect on the rate structures, besides having a significant impact on the competition in this particular market. The company faces significant level of competition from some major companies like NiSource Inc, South Carolina Electric & Gas Company, Wisconsin Energy Corporation and Pepco Holdings Inc. The output from the industrial sector has grown quite slowly as compared to the other sectors thereby reducing the consumption coming from this sector. This can be attributed to low demand due to the economic crisis in various countries. Business Strategy Options The largest energy company in the Oklahoma belt has several